Ragan Insider Ashley Zeckman
6 tips every community manager must know
Two community managers share their best advice.
Search Results (content management)
Ragan Insider Robert M. Caruso
12 annoying social media practices
From random Facebook invites to auto direct messages, the author shares the social media habits that grate.
Ragan Insider Matt Wilson
In hot water with angry parents, is Johnson & Johnson’s response too tepid?
A safe-cosmetics campaign says the company has lagged in removing alleged carcinogens from its baby shampoo. Is Johnson & Johnson, which deftly handled the Tylenol crisis, botching it?
Ragan Insider Matt Wilson
Photo contests one way to engage spread-out employees
UMass Medical School started a photo contest to connect colleagues in different locations; in the Netherlands, a telecommuting campaign aims big; and other highlights from this month’s IBF Live chat.
Ragan Insider Doug Flora
10 reasons PR still matters
There will always be crises, and the media is still the top influencer of public opinion. Can your marketing department handle these issues on its own?
Ragan Insider Kyle Lacy
24 professional success stories from LinkedIn
If you’re skeptical LinkedIn can help you, these real-life examples will prove you wrong.
Ragan Insider Russell Working
Three-person team boosts Facebook likes from 4,000 to 148,000 in a year
How a fondue chain proved to the bosses the value of taking care of customers one at a time.
Ragan Insider Matt Wilson
IBM embraces gaming to train, develop employees
The business technology consulting firm is turning to games for employee training and inter-departmental communication.
Ragan Insider Heidi Cohen
10 ways to persuade your boss to start a company blog
If your boss objects to a company blog, explain these benefits to ease his fears.
Ragan Insider Russell Working
Wondering how to use social media internally? Try these 7 tips
More and more companies are embracing in-house networking, but there are as many perilous pitfalls as proper protocols.
Ragan Insider Lisa Barone
Dr Pepper’s ‘not for women’ ad: Clever or offensive?
The soft-drink maker’s new ad fails to be polarizing and intelligent at the same time, argues this PR pro.
Ragan Insider Les Landes
The ultimate engagement tip? Let employees hire the boss
Decision-making should be left to those with the most knowledge about a subject, not the most status.
Ragan Insider Susan Young
20 things every PR pro should know how to do
Many of the skills are timeless, and others are new enough to make you anxious. Don’t worry; this post includes links to resources. Yep, you’ll want to bookmark it.
Ragan Insider Kristin Long
Infographic: Why small businesses love mobile apps
Companies say the tools save time and increase productivity. Plus, here are some of the best apps for your business.
Ragan Insider Heidi Cohen
12 ideas for recruiting company bloggers
Plus, three key factors you should consider during your planning process.
