In times of crisis, put your chief executive front and center
Target CEO Brian Cornell has helped employees and consumers navigate tough times with simple and transparent messages.
Target CEO Brian Cornell has helped employees and consumers navigate tough times with simple and transparent messages.
COVID-19, race relations, financial crises—it’s more necessary than ever that organizations address these crucial issues. But how? A new roundtable allows communicators to trade tactics and best practices.
Outreach to your employees is your first priority, as they deserve to know what’s happening, and they can serve as trusted brand advocates. Those key questions will keep things on track.
The PR agency is reimagining this important step of career development as many offices around the country remain locked down or minimally staffed amid the pandemic.
Unsure whether you should say something? Not sure what to say? This guidance can help you start a conversation—and fortify your words with actions.
Communicators, you are essential personnel. Here’s vital guidance to send meaningful messages in this heated moment.
Communicators must play a central role in helping executives navigate the current upheaval and reverse centuries of inequality. The momentous journey must begin with small, yet crucial steps.
What kinds of messages are resonating, and why is PR such an essential part of your organization’s recovery strategy? Here’s what industry leaders have to say.
Organizations offer anguished responses to the killing of a black man in Minneapolis while remaining silent on the vandalism and looting of their stores.
Everything might seem upside down, but it’s still safe to focus on clarity, transparency, brevity and consistency.
Before rushing to help leaders reopen for business, communicators should first check for clues that a talent drought may imperil recovery.
Winning an award for your work feels great and can impress potential clients—but how can you minimize the financial risks involved?
If you have distinct, separated content factories operating within your organization, you could be missing major opportunities for collaboration–and productivity.
The immediate need to play defense, provide robust media relations and careful holding statements can differ from the strategic approach required for long-term management.
Organizations must strive to show how they are valuable members of the communities they serve. How you respond to this crisis might well be what your reputation is based on for years to come.