Event sponsors make lasting connections with target audiences at Ragan’s popular PR, marketing and corporate communications conferences.
As with mainstream media reporting, a compelling narrative attracts and holds readers. Consider these insights as you wade—or dive headlong—into this marketing approach.
Though new technology is always a good story, using industry jargon will leave even the most acute readers behind. Here are some phrases for communicators to avoid.
You’ve graduated and earned a job; the hard part is over, right? Not so fast. These tips will help ensure you’re prepared on day one. Plus, check out our roundup of other current openings.
The social platform announced that its growth rates will continue to ebb, sending its market value plummeting in the biggest one-day loss ever for a U.S. company.
The marketing practice can modify consumer opinion and enhance corporate reputation, but there are particular methods for conducting it properly and maximizing its effectiveness.
Reporters get hundreds of releases about recent hires, new clients and staff promotions—and most go straight into the trash. Here are some ideas to help your pitches stand out.
Does your job feel like an endless cycle of obligatory content? A free report tells how to make dull stories fun—for you and your audience.
The Milwaukee company celebrated its new headquarters with a town hall that united its nationwide employees—and the buttoned-up firm learned how to loosen up and have fun.
Is it a slow time for your client or organization, but there are still calls to land headlines? These ideas can help you get published.
Want to work for the worldwide leader in sports? You could, if you land this week’s featured position. Plus, check out our roundup of other current openings.
John Schnatter calls his resignation a ‘mistake’ and accuses Laundry Service of extortion. Here’s how communicators think the pizza company and the agency should proceed.
In the #MeToo era, numerous organizations have sacked top officers for breaching codes of conduct, and communicators stress that the decision is unrelated to core business concerns.
As content marketing and owned media initiatives gobble up more of the PR pie, relationships with news outlets and reporters are changing fast. As one veteran journalist says, ‘One, they don’t trust us. And two, they don’t need us.’
Dip into some strawberries and cream, pour yourself a Pimm’s cup and enjoy tennis at its finest. Plus, check out our roundup of other current openings.
