Search Results (note from the editor)

The active voice is for braggarts, whiners, and finger-pointers, says B.S. Reiter, the nom de plume of a recovering corporate editor.

For years, Sun Microsystems CEO Jonathan Schwartz has been the most prominent executive blogger in the world. Here’s what communicators can learn from him about blogging.

How to polish copy with only minutes to spare.

Last week in Washington, D.C., members of the “silent profession” were anything but. Here are some of the best ideas shared at the speechwriting show.

Make sure your comparisons are strong, valuable additions that motivate readers through your story.

When communicators began to value design as much as content, this electric company’s intranet soared in popularity over its print counterpart.

The use of new media tools has become a widespread religion—complete with evangelists, detractors, devotees and myriad pulpits—where every day is Sunday.

The Times of London put Microsoft’s PR rep Oona Rokyta on her heels with a story that had more legs than legitimacy. Could you have handled the situation better?

Messenger entices readers with airy design, interesting photos and legible type (and high readership!).

The weekly mag highlights shoter shorties and news summaries and, in doing so, changes how PR pros should pitch the pub.

Does your CEO have the guts to take a battering from employees? US Airways CEO Douglas Parker allows workers to complain regularly to their top executive during town hall meetings.

PR pros: Pitch story ideas that promote the “elegant lifestyle.”

Put your internal publication to work focusing on employees.

The author of Thank You for Arguing tells us why so many corporate speeches fail to persuade.