If you know what to look for, and you’re organized about it, Twitter can be an amazing resource for landing the PR gig you want in the place you want.
You’d love to create great content to lure customers or fans. But it’s such a drain on the budget. Or is it? Brandscaping’s Andrew Davis asks, What if content became a line-item plus?
Verizon recently scraped this blogger’s content without asking for permission or providing attribution — and then failed to make things right. Is there anything bloggers can do?
Our health care editor measures the return on investment of waking up and starting the workweek. Grab a blindfold, some hot cocoa, and an abacus.
But even if it’s on its deathbed, there are ways to bring it back to health.
Changes are already happening as the 140-character powerhouse goes public Thursday. But how far will Twitter take things, and how will faithful tweeters respond?
You don’t need a mass audience to be a success. You do have to keep marketing at arm’s length. And there’s a role for content partnerships with mainstream media.
When it comes to influencers, the saying “you get what you pay for” proves true, this blogger says.
Blending the social aspects of your culture with the workaday responsibilities of your position (plus a few extra achievements for good measure) will stand you well with the higher-ups.
It’s more than a trend; it’s a terrific way to raise your brand’s profile. It’s fraught with pitfalls, though, so heed these warnings as you navigate the often treacherous online terrain.
Without involving customer service in your PR efforts, you can’t possibly do your job. At least, not very well.
Here’s how LinkedIn, strong content and thinking of your blog URL as an email address can bring loyal readers to your blog.
Employees will doubt you, you’ll run out of ideas for posts, and you’ll want to quit. But fear not. Your blog will survive.
How six companies tied in the government shutdown to their brand (like charging Congress members double for a cup of coffee).
Take your company or client to viral fame with these tips.
