Ragan Insider Brendan Gannon
30 jobs in the PR and marketing world
Uncork your favorite bottle of red, white or blush to celebrate National Wine Day. Then, check out our roundup of current job openings.
Search Results (executive communications)
Ragan Insider Stuart Bruce
5 barriers to effective leader communication—and how to overcome them
Top executives might clam up for any number of reasons: Maybe they fear bearing bad news, or established practices leave messaging to someone else. Try making these pivotal adjustments.
Ragan Insider Beki Winchel
Report: Measuring PR’s value remains communicators’ top challenge
A Muck Rack survey reveals that media relations savvy remains the most powerful skill in PR pros’ toolkit, but proving value to executives remains a struggle.
Ragan Insider Russell Working
How Target hit the bull’s-eye in employee engagement
After layoffs and a customer data breach, the retailer worked hard to rebuild trust within and without. That included a successful focus on employee communication.
Ragan Insider Ted Kitterman
Delta’s anti-union campaign draws ire, as internal messaging goes public
The airline encouraged employees to buy video games instead of paying union dues. That message elicited widespread backlash; AFL-CIO’s social media response also overstepped.
Ragan Insider Beki Winchel
3 ways PR pros can weather a crisis and come out on top
These takeaways from a chief communications officer can help you respond to a negative situation in a way that quickly boosts your brand and can get you through the storm.
Ragan Insider Brendan Gannon
30 jobs in the PR and marketing world
Break out your fancy chapeau, and pour yourself a minty bourbon delight; Derby Day is approaching. This week’s featured position is for the parent company of the famous event.
Ragan Insider Laura Hale Brockway
7 ways for communicators to set better boundaries
Working in PR or communications can be a demanding career that requires long hours and late nights. Here are some tips to help strike a healthy balance.
Ragan Insider William Comcowich
Study: For nonprofits, a silver lining regarding PR metrics
Despite familiar challenges, a compilation of results from five surveys reveals that support from top leaders and an array of new tools can clear away the clouds hanging over measurement.
Ragan Insider Russell Working
‘Media day’ for professors boosts coverage for university
Inspired by sports news media days, West Virginia University offers reporters a chance to grab interviews with top profs.
Ragan Insider Beki Winchel
Kraft Heinz appoints new CEO as it shifts from slashing costs
The company has been facing scrutiny from investors as sales continue to decline and the SEC investigates internal policies. ‘The CEO’s first concern has to be people,’ Kraft’s new chief said.
Ragan Insider Russell Working
14 ways to spring-clean your online pressroom
Is your boilerplate outdated? Is your digital newsroom buried in decade-old press releases? Does the CEO’s photo predate his comb-over? Spruce it up.
Ragan Insider William Comcowich
Survey: Recruiters seek PR pros with metrics-analysis skills
Measuring campaigns’ ROI, once an afterthought—if any thought at all—has become a core competency, especially in hiring managers’ eyes. How do you measure up?
Ragan Insider Beki Winchel
3 ways MSNBC optimizes social media to handle crises
The organization’s SVP of communications says that online platforms have become ‘the best vehicle for PR.’ Consider these insights for protecting your organization’s reputation through a range of networks.
Ragan Insider William Comcowich
How to enhance your PR career with a powerful personal brand
Strategically touting your credentials can help you win jobs, attract clients, snag speaking opportunities and more. Here’s how to do it right.
