Search Results (note from the editor)

Viral video uses unscripted format, but creative team carefully plans process and visuals.

Former journalists dispute agency owner’s claim of a skills gap between the professions.

A primer about editing or contributing to the online community encyclopedia.

The most common form of self-censorship among corporate editors—and the most misguided—is trying to please your sources.

Obstacles, design choices, even that groovy music you adore can all send potential readers elsewhere.

How to pare down, punch up and otherwise influence your executive communication.

Tailored and off-the-shelf applications can enhance camaraderie and communication.

Relief organizations, donors, concerned relatives connect to find updates and philanthropic information.

Sometimes this useful suffix just gums up your writing—needlessly.

Employ these SEO guidelines to drive traffic to your blog or site.

Engagement scales must address those who aren’t very engaged at all.

Most communicators agree: Only when no other word will do. (And that ain’t often.)