Ditch the elevator pitch for hallway starters
Forget what you’ve been taught and work small phrases into your next hallway conversation. Check out these eight examples.
Forget what you’ve been taught and work small phrases into your next hallway conversation. Check out these eight examples.
Looking to prove your PR shop’s value to the organization? Take a page from Cision. Pitch reporters individually, and glean information from the Web addresses you provide them.
September was quite a month for media blunders, but this one from a former pro athlete was the most bombastic of the bunch.
Here is a comprehensive list of Facebook, Twitter, Google+, LinkedIn, Pinterest and Instagram features you may not have heard about.
Setting viable metrics starts with the formation of your PR program. Consider your goals, campaign scope, and audience. And be sure your tools and benchmarks match up with these other elements.
Money isn’t the only—or necessarily best—way to invest in your staff. Check out these non-monetary motivators.
Stop wasting time on content marketing tactics that don’t bring results. This infographic reveals which types of content work best, and the metrics you should track.
Freezing out a reporter should be your last resort. Try one of these less extreme responses instead.
Make sure you complete this checklist before you clean out your cubicle.
Social media’s return on investment isn’t about how many likes you have, but the strength of your connections with your customers. Here’s how to strengthen them.
Some of these are verbal fillers, and others can be downright rude. Cut them from your vocabulary.
Lecterns can be a barrier between you and your audience. Here are some tips to help you experiment with moving around while you speak. Rehearse these moves to find out which work best.
Shepherd Center, which specializes in spinal injury, finds greater ease in posting stories, photos, and video. And the media are biting.
Shepherd Center, which specializes in spinal injury, finds greater ease in posting stories, photos, and video. And the media are biting.
Complex navigation, pop-ups, gratuitous noise and visuals—all are major repellents for potential customers. Don’t chase them away.