The home appliance giant puts on entertaining, educational events each year to get its employees hyped about the company’s big goals. It also landed a prestigious Ragan Award.
Internally and externally, top-tier communicators are driving more than messaging—helping to improve company cultures, cultivate staff advocacy and enhance the brand name.
Sometimes recovery takes more than medicine. The iconic spokes-duck, crafted into an interactive toy, gives youngsters undergoing treatment a much-needed morale boost.
It’s more essential than ever for communicators to become strategic advisors to corporate execs, but that means they must become fluent in subjects that matter to business leaders.
Landing coverage in reputable news outlets is essential in this era of dwindling public trust. Skilled practitioners can seize the moment, with help from technology for metrics and scale.
Every year there is a new batch of stories about organizations that misstep, in small and large ways. How can PR pros be better prepared?
Before you jump at an offer to work in a major U.S. city, make sure you can afford the cost of living. Find out the priciest metropolitan areas, and then check out our list of current openings.
It’s hard enough communicating with a dispersed workforce. That’s compounded when most employees work for a franchise, not the parent company.
When being interviewed for a potential job, you shouldn’t say certain things. Find out which phrases to avoid and what to offer instead. Then, check out our list of current openings.
It might feel like tired advice to exhort brand managers to prepare for a PR nightmare, but with so many communicators getting it wrong, it’s time to take another look at the basics.
Why should you strive to become a trusted advisor instead of a replaceable cog who pumps out press releases? The future of your organization might depend on it.
The author, a veteran researcher, breaks down sample sizes, stratified samples and response rates to help you gather the most accurate information about your workplace and staff.
Find out which states’ residents are really willing to roll up their sleeves and get to work. Plus, check out a roundup of current job openings.
Want a prominent seat in the meeting room? Figure out the insider nomenclature, and collaborate with the bean counters on identifying and tracking which metrics matter most to them.
Personal accounts and details can add color and credibility to your story, but don’t overdo it. Follow this expert guidance to strike a smart balance.
