Tips for PR pros planning a 2014 editorial calendar
It’s already time to start thinking about next year’s pitches. These 10 pieces of advice will help you get ready.
It’s already time to start thinking about next year’s pitches. These 10 pieces of advice will help you get ready.
The author takes swipes at dubious suggestions that range from obvious to ridiculous, offering sensible ideas that will actually enhance your online marketing efforts.
The Barcelona Principles are the PR industry’s newest measurement guidelines. Here’s how to apply some of them to your next campaign.
Learning the lessons of a successful first year, Coca-Cola is redesigning its Journey website and blog, Unbottled, to show off more of its content.
Blue indicates loyalty, yellow conveys happiness and red expresses energy and power. Here’s how to make sure the colors of your brand and website send the right message to consumers.
A dozen entrepreneurs share their insights on identifying a consumer base that snugly fits with a particular business.
With nearly a webcast a day, the company’s execs are speaking directly to employees. Investors are better informed. And staffers? They’ve cut down on texting while walking.
Automated systems do help you know what people say about your brand online, but they can’t do everything.
Commemorating one of the 20th century’s greatest addresses, a black president embodies the change the civil rights leader called for. How do speechwriters prepare for such occasions?
Your company’s blog will be worlds better with some regimented organization.
With smart planning, clear objectives, and a sustained commitment to serve your audience, you can find long-term success.
Do you miss reports of your company on TV? Monitoring tools allow you to track coverage—and respond—especially when facing negative coverage.
Whether they’re asking to be on a show that’s no longer on TV or they’re turning down media coverage that they deem lacking (‘What about the cover?’), clients sometimes have astronomical expectations.
Are there a lot of yawns and sleepy eyes in your audience? Use these tactics to pep up your talk and keep your listeners’ attention.
It’s not out of your hands once you launch. Success and employee engagement requires planning and follow-up—and maybe a few sweatshirts bearing your logo.