Reporters don’t care how busy you are or how many hats you are juggling. Here are some tips and best practices for when and how to respond to crisis inquiries and keep your head on straight.
Though this crisis might feel different, traditional crisis communications best practices, like the TACOS method, are how communicators can best serve their communities.
Also: Brand managers join the COVID-19 conversation with ‘social distancing’ messages, Girl Scouts moves cookie sales online, PR pros advise skipping on April Fools’ Day, and more.
Also: Google News offers ‘fact check’ section, MasterClass offers free resources, how COVID-19 is affecting marketing budgets, and more.
Also: The Edelman Trust Barometer shows the importance of employer communications, Airbnb marketing head experiments with virtual networking, outstanding newsrooms, and more.
The spy agency’s former social media director shares insights on tailoring fascinating content for a diverse audience of ‘skimmers,’ ‘swimmers’ and ‘divers.’
‘Fear is spreading faster than the virus.’ Health care providers—along with the CDC—seek to promote healthy practices while avoiding misinformation.
Many organizations worldwide are canceling trade shows, internal events and media happenings. What to do? Start with CDC and local public health advisories.
Innovative approaches to internal messaging carry the day as Ragan honors campaigns and teams from Marsh & McClennan, Sony, Deloitte, Kroger, Bright Horizons and dozens of others.
Follow this guidance to craft smarter surveys and help your organization improve engagement, retention and morale.
Disregard these misleading, misguided, outdated or just plain bad executive exhortations.
Keep it simple. Be direct. Perhaps above all, use whatever influence or authority you have to help others succeed.
Pay for women lags. Satisfaction with salaries is so-so. These are among the findings in a comprehensive Ragan Salary & Workplace Culture Survey report. How do you stack up against your peers?
Internal messaging should inform employees and outline steps to keep them healthy. Externally, companies can help quash misinformation and actively support health organizations’ efforts.
The McKinsey Global Survey finds an uptick in the deployment of data in business decisions, but often that’s an isolated event, rather than a consistent protocol. Comms can play a major role.
