In his dealings with journalists and in other public settings, Matthias Müller seems to be emulating Tony Hayward’s tone-deaf blunders.
Although many PR pros study the guide’s latest edition, feeling rusty about your familiarity is nothing to be shy about. Here are a few tips to help you find the entry you need with ease.
Fake tweets include sexual and racial imagery, as well as directives to staff canceling ‘casual Friday.’ Experts say many organizations are unprepared for such online onslaughts.
Journalists don’t want follow-up emails or calls, for one thing. They have plenty else to do. Avoid these common pitfalls that can get your pitch deleted and land you on the ‘blocked senders’ list.
Gathering a cache of less commonly used words takes time, but it’s well worth it. Here are some to get you started.
The PR maelstrom includes accusations at all levels of government—including the EPA. On the eve of his State of the State Address, Gov. Rick Snyder says he’ll stay on and fix things.
There’s no need to worry about public relations jobs being replaced by computers any time soon, but certain tasks can certainly be handed over to the machines.
The development of a storytelling campaign often raises the question of who should manage the project. Here are arguments for staking your claim and keeping things on track.
Through its 2015 fourth-quarter updates, the august Oxford English Dictionary’s stokes the PR fires with controversial neologisms.
Time of day matters, as do making time to read and keeping a tidy workspace, and that ticking timer can have you salivating over the prospect of composing your latest essay or blog post.
Greater emphasis on striking visuals is just one vital element of the ever-changing landscape. Teaming with journalists to extend their reach—and yours—is increasing in importance.
Content marketers can get a lot of bang for their proverbial buck. Look at these reasons for launching or updating an email campaign in 2016.
For many, Twitter is a medium solely for posting ideas and content. For PR pros, it can be a great use of your time when building rapport with journalists. Follow these guidelines when looking to connect.
Your brand reaches new dimensions that your competitors can’t even fathom, but if the tone of your messaging doesn’t deliver that excitement, your branding has failed. Try these approaches.
Managers of the brand are adept at understanding their customers. Even if consumers don’t realize they want a new spin on coffee, a little macchiato makeover is often in the offing.
