5 ways to freshen up an old story
Communicators often tell the same stories year after year. These tips can help transform a lackluster tale into a news gem.
Communicators often tell the same stories year after year. These tips can help transform a lackluster tale into a news gem.
You needn’t be a graphic designer to create appealing infographics that attract copious amounts of viewers, but you’re facing an uphill battle if you don’t follow these pointers.
Trying to step up your internal messaging? Send your emails at the right time on the right day of the week—and consider making an appointment with your employees.
The # is everywhere on Twitter and other online platforms, but there are hazards if you use it in conjunction with a competitor’s brand name. Check out these guidelines.
How long should a subject line run? What makes employees read—rather than delete—a message? Read on for tips from Deloitte Services, BECU and other savvy communicators.
Let these apps, websites and programs lighten your workload so you can spend more time on the fun part of your job-brainstorming and building unforgettable content.
Different clients and projects require creative approaches to finding ways to gauge success.
These six roles perform distinct and essential functions in your online branding efforts.
A change to promoted tweets and a new tool that analyzes how articles are shared across social media could bolster brands’ online efforts.
Does your company have a Pinterest account? Here’s what you need to know about Promoted Pins, working with influencers and creating content people want to share.
Sometimes that blank screen just stares back at you mockingly. Make sure you get the last laugh with these sources of inspiration.
These platforms can help practitioners gather relevant articles and videos without breaking the bank.
While online marketing is effective and necessary, don’t underestimate the power of traditional PR, this author says.
Twitter users can routinely find discussions on a variety of topics. Participating can bring PR and marketing pros many networking opportunities.
‘Christmas comes early’ as Ragan Communications expands training webinars, and PR University members get access to an extensive video training platform.