All about content: Whirlpool’s niche Web sites build brand affinity
Whirlpool’s online hubs about cooking and cleaning, coupled with its social media presence, tout Whirlpool’s expertise without promoting its products in a crassly commercial way.
Whirlpool’s online hubs about cooking and cleaning, coupled with its social media presence, tout Whirlpool’s expertise without promoting its products in a crassly commercial way.
Ian Griffin criticizes the subtitle of Nancy Duarte’s latest book, resonate. His objection? The subtitle fails to do justice to the many rich ideas Duarte brings to speech-making through storytelling.
Many corporate writers actually like their jobs—and for good reason.
Communicators suggest ways to tune out background noise.
From a social media brainstorming session, dozens of suggestions
Try these approaches to networking with your neighbors.
Marker company grows its online community, builds customer trust, and engages in a bit of whimsy in new social media plan.
Brenda Jones connects landmarks to the civil rights struggle to win Ragan’s 2010 Sorensen Award.
Tricks and techniques to clear your mind—and fill your computer screen or legal pad.
What do organizational communicators do to get their keyboards clicking and pens moving? Shoes on, shoes off, cowboy clothes, a letter to Mom, Gummi Bears, Mrs. Fields’ Cookies—anything that works!
An overhaul is overdue: The State of the Union speech has become a protracted PowerPoint show—minus the PowerPoint.
How to pare down, punch up and otherwise influence your executive communication.
Asked to provide quotes about wordsmithing, MyRaganites deliver the goods.
Inspiration is all around—it’s just a matter of not overlooking what’s available.