From Aflac to Amazon, scores of female communicators reveal their strategies, campaigns and workplace wins in an industry where women predominate. Ragan will recognize their influence.
When it comes to responding to this health crisis, communicators must ensure that their message is fast, frequent, factual and flexible.
Build trust with employees by sharing the “what,” “why,” “how” and “when.”
Innovative approaches to internal messaging carry the day as Ragan honors campaigns and teams from Marsh & McClennan, Sony, Deloitte, Kroger, Bright Horizons and dozens of others.
The virus continues its grim march around the world, but panic is not in anyone’s interest. Here’s how communicators should respond.
As communicators take a closer look at conversations about inclusion, diversity and race, some organizations have used Black History Month to have important conversations.
Controlling the narrative often isn’t possible in the free-for-all of social media. From educating leaders to responding in the right medium, a Florida International University expert offers tips.
The two factions can ignore each other’s efforts and fume over ownership disputes—or become a complementary tandem. Here’s how to reduce aggravation and increase collaboration.
Hackneyed phrasing is a red flag for journalists, yet PR pros often cram their messages with trite language. Here’s what to avoid, along with tips for trimming extraneous verbiage.
Many communicators are seeking new ways to tell stories with video for their digital channels. In this episode of Ragan’s podcast, industry leaders share lessons from their favorite campaigns.
From video to rebranding campaign, top communication contest finalists reveal a changing industry landscape. Are you keeping up with the industry’s best?
Internal messaging should inform employees and outline steps to keep them healthy. Externally, companies can help quash misinformation and actively support health organizations’ efforts.
Employees are seeking more than just a paycheck and benefits in the jobs they hold. Crucial are top executives’ integrity and candor, along with the organization’s mission and values.
Organizations are enhancing their respective brands as they seek to reach a new generation of employees who embrace social purpose. Here’s how to do that authentically.
You can be the brains, heart, soul and backbone of your business—but it takes guts.
