Infographic: How to create a mobile app people will love
Developing an app requires a lot of planning and strategy, but these tips can lead you to success.
Developing an app requires a lot of planning and strategy, but these tips can lead you to success.
Jill Rowley says she was fired for violating Oracle’s social media policy by talking to a reporter about Oracle’s initiative to train salesmen to use Twitter.
You have to make what you say impossible to ignore, and that takes a deep connection with an audience to pull off.
American Family Insurance was known as a stodgy company. Then it started allowing comments and even ‘dislikes’ on its internal network.
Sure-fire techniques to snag the attention of influencers—bloggers and reporters who are essential to your PR efforts.
The antiheroes of the popular political drama might not be folks to emulate in your social dealings, but their traits and actions hold some lessons for the blogosphere.
Guidelines from leadership expert focus on key actions, words that will earn you trust, respect in company C-suite.
Are your leaders’ internal communications scattered and lacking in strategic direction? Try individualized, long-term calendars that map out their meetings, town halls, and other events.
PR pros often make public speaking mistakes that would make them cringe if they saw their clients committing them. Don’t let that happen to you.
Kelly Blazek, one of the International Association of Business Communicators’ communicators of the year last year, pulled no punches with people seeking to join her Cleveland-area job list.
Is three weeks enough lead time for St. Patrick’s Day? What’s the ideal timetable for your Mother’s Day gift guide? And is real-time marketing (a la Oreo) right for your brand?
Job interviews should go both ways. The candidate is trying on the workplace for size and comfort, so doing one’s homework and asking lots of questions will help make that crucial decision.
These online services can help you find and track the important voices for you and your established and potential audiences.
Understanding hidden costs, contingency plans, and the benefits of brainstorming could sway your decision.
You can get organized and head off writer’s block simply by having a schedule that ties your objectives to holidays and other events relevant to your brand.