Ragan Insider Cosette Paneque
A day in the life of a social media manager
It takes a lot longer than half an hour to effectively manage a brand’s social media accounts.
Search Results (content management)
Ragan Insider Cord Himelstein
Are open offices a bad idea?
The desired collaboration can take a back seat to staffers’ loss of focus and even the spread of colds and other diseases. There are ways to handle this setup properly, though.
Ragan Insider Lisa Arledge Powell
3 essential skills for today’s PR pro
The practitioner’s role goes well beyond a press release placement in the local newspaper. Strategic and tactical abilities are essential.
Ragan Insider Lisa Arledge Powell
3 essential skills for today’s PR pro
The practitioner’s role goes well beyond a press release placement in the local newspaper. Strategic and tactical abilities are essential.
Ragan Insider Gini Dietrich
Prepare for a crisis in 6 steps
There’s no sense in tempting fate by failing to plan for the little bumps or major upheavals that can hit your organization, brand or client. Follow this six-step protocol.
Ragan Insider Amanda Grinavich
Making the most of LinkedIn Analytics for your brand
The professional network offers user-friendly tools and metrics to help guide your content strategy.
Ragan Insider Nicole Fallon
Business editor answers 12 crucial PR questions
After a flood of queries poured in via Twitter, the author selected a dozen key issues to address.
Ragan Insider Leslie Belknap
9 great books about storytelling and presentations
Whether you’re presenting your ideas to a big group or an individual, these tomes offer guidelines for getting your message across in a compelling and enduring way.
Ragan Insider Gini Dietrich
Surprise! Men in PR paid $47,500 more than women
The male old-boy network is alive, well, and not only surviving, but thriving in PR’s upper management ranks, according to this salary survey. PR owner Gini Dietrich has started to do something about it.
Ragan Insider Gordon Plutsky
10 business tactics that will die in 5 years
We’re galloping toward free-flowing offices—for those who aren’t working in three-hour bursts from their patios—and relying on mobile technology for just about everything. Just ask your sales team.
Ragan Insider Gini Dietrich
Defuse a crisis in 9 steps
Bad reviews, leaked information or faulty products don’t have to turn into reputation-ruining crises. Stop threatening situations in their tracks by following these steps.
Ragan Insider Beki Winchel
30 jobs in the PR and marketing world
This week’s featured listings highlight nonprofit careers that can make a difference in the world.
Ragan Insider Gil Rudawsky
4 pieces of PR wisdom from Hunter S. Thompson
As the 10th anniversary of Thompson’s death approaches, this writer reflects on some advice he got directly from the father of gonzo journalism.
Ragan Insider Frank Strong
3 easy questions that can derail a media interview
Seemingly simple questions like, ‘Is there anything else you’d like to add?’ can cause executives to ramble and miss opportunities to explain their messages. Here’s how to prep for them.
Ragan Insider Beki Winchel
30 jobs in the PR and marketing world
The departures of Brian Williams and Jon Stewart highlight open job opportunities with several media companies.
