5 consumer behavior trends PR pros should know for 2021
The novel coronavirus has changed everything for businesses and their customers. Here are some of the trends that have grown out of the pandemic that will be with us into next year.
The novel coronavirus has changed everything for businesses and their customers. Here are some of the trends that have grown out of the pandemic that will be with us into next year.
Stagwell’s Ray Day reflects on his time in the auto industry during the Great Recession of 2008 and how that experience taught him to make bold moves in the face of adversity.
Start early, seek a strong news media hook, and give publishers plenty of lead time.
Communicators and PR pros must be ready to offer solutions that help clients reframe expectations for the future.
How do you ensure your content strategy will create something your audience can’t ignore? Here’s how you can take a big swing and repurpose your efforts afterward.
Scripps and MetLife execs share a pledge and checklist to help move your D&I forward.
A new download offers a digestible roadmap for success.
Has a bad situation caught you flat-footed? Here are some tips for addressing your immediate concerns.
Nonprofit communicators didn’t let a pandemic stall their efforts to raise money, increase awareness and capture media attention in PR Daily’s most recent awards program.
To stay relevant, prepare your company or client for the new era of cyber breaches, risk management, and bold political stands.
As the social media giant takes another step forward—and COVID-19 spurs more consumers to shop online—marketers and PR pros are rethinking online strategies.
Five techniques communicators recommend to cultivate mental and emotional resilience in the midst of the ongoing pandemic.
Trust can’t be manufactured on demand, and you won’t inspire behavioral change through muddled messaging. Instead, prioritize empathy, listening and humility.
Your efforts will flail if you fail to communicate the ‘why,’ try to do too much, or lack clearly defined goals.
Be sensitive, learn the rules and lingo, and focus on patients.