The writer has some common-sense considerations for good PR measurement and PR campaign planning. How many of these tactics do you routinely employ?
Everyone complains about long, time-wasting meetings. No one does anything about them. Do articulate, efficient people simply avoid them? Read on.
Setting viable metrics starts with the formation of your PR program. Consider your goals, campaign scope, and audience. And be sure your tools and benchmarks match up with these other elements.
If you’ve ever had a job in retail, waited tables or worked as a receptionist, you’re better prepared for the professional world than most of your peers.
Integrated marketing communications is poised to take on a whole new meaning, a new complexity, a bewildering fluidity. Are you ready?
It’s easier to achieve than you think. Simply make these changes to your calendar.
Doing your job duties, even if you do them exceptionally well, may not be enough to make you a true star in your workplace. Try these activities to raise your profile even further.
Scheduling social media posts can save time, but you need to be smart about it. Know these risks before you add any more posts to your automated queue.
In handling the nation’s first Ebola case, Emory University Hospital isn’t just making news—it’s dominating news. Here’s how Emory communicators are proceeding.
A PoliteMail/Ragan survey shows that email outranks the intranet and supervisor meetings in its importance internally—but it isn’t the most measured.
Thinking about a career in PR? See how you match up with these 10 traits of successful public relations pros.
It’s a lot easier than you’d think when you follow these steps.
Learning the lessons of a successful first year, Coca-Cola is redesigning its Journey website and blog, Unbottled, to show off more of its content.
Are you assuming or presuming? Ensuring or insuring? Sometimes it can be confusing. Here are how you can be certain you’re using the right term.
It’s one thing to let employees tweet nice things about you organization and its products or services. It’s quite another to guide them about serving as informed, engaging advocates for your mission.
