The photo-sharing app is switching to an algorithm-based timeline, which means brands’ content might no longer show up in users’ feeds. Here’s how to get ahead of the change.
Marketing pros can work a room, but many don’t realize that this ability—and others—can help their résumés stand out. Put these skills to work to nab and excel in of these open positions.
When you juggle multiple social-media profiles, important to-dos are bound to slip through the cracks. Use this checklist to stay on track and keep your online presence vibrant.
Recent data show more job-seekers are listing ‘content marketing’ in their profiles, experience for which digital-focused employers look. Add to yours with this week’s featured listing.
Falsehoods about online PR and marketing efforts can make PR and marketing pros much less effective in their digital efforts. Here’s how to get to the truth.
In an emerging landscape that now features such platforms as Instagram and Snapchat, the author updates his 2012 list with an eye on the next five to seven years.
From Colonel Sanders’ enduring persona to Fruit of the Loom’s quirky underwear giveaway, engagement opportunities abound on the professional network. Try these on for size.
A career in communications is often demanding, but that ambitious schedule means there’s little dull work. This week’s featured listing gives one PR newbie a unique internship opportunity.
As more and more organizations communicate with employees via mobile devices, it’s helpful to take a look at what the law and good old-fashioned ethics say about employee privacy.
With these easy-to-use apps you can turn your photos into video slideshows, or add watermarks, text, emojis and more.
Your media relations triumphs may be worthy of awards.
The social network is increasing its character limit, launching new advertising products and cracking down on bullying. Here’s how the updates affect communicators.
Content marketers can get a lot of bang for their proverbial buck. Look at these reasons for launching or updating an email campaign in 2016.
For many, Twitter is a medium solely for posting ideas and content. For PR pros, it can be a great use of your time when building rapport with journalists. Follow these guidelines when looking to connect.
Eat more. Drink more. Watch cat videos. Send more emails. These anti-resolutions for the New Year will make you a better communicator. While you’re at it, skip that workout at the gym.
