Clinton speechwriter Jeff Shesol tells how to focus your speech, become educator-in-chief, and write like Hemingway, not like Faulkner.
Positioning yourself for success entails more than just preparing your talking points. Getting to know the interviewer—and the story angle—will start you off right and help keep you on target.
The publisher of this website tells how one freshly minted, just-out-of-school candidate did everything dead wrong.
Doing so weakens your writing. Plus, it’s really irritating.
Should communicators join the celebration at the news that ‘whom’ is doomed?
Many cite poor communication between headquarters and chapters, but 75 percent of members are at least somewhat satisfied with IABC services, according to a new poll by Ragan Communications.
To do their jobs well, content strategists need to think like authors, publicists, campaign managers, and more.
The month-old, conversational blog gears content toward passengers ages 18 to 34.
Here are common mistakes that marketers should avoid, along with the upside of curating material for your online audience.
Take note, social media managers. These unheralded changes to brand pages could affect the way you communicate with your audience.
They sound similar and even share similar meanings—and that’s what makes these words so dangerous.
Voce Communications, which helps Sony manage its online presences, tries to bring everything back to the blog, because everything else is just rented space.
Calling to ask “Did you get my email?” is the one of the fastest ways irritate a reporter. Here are three ways to follow up with them without picking up the phone.
OK, so you don’t have the star power of Tinkerbell and Mickey Mouse; you can still adopt Disney Parks’ approach to content.
On Twitter, President Obama’s State of the Union address on Tuesday night took a backseat to other news events.
