Infographic: 7 common blog errors to avoid
Blog content is essential for building SEO, developing your reputation within the industry and educating new customers. Be wary of the missteps that can undermine your efforts.
Blog content is essential for building SEO, developing your reputation within the industry and educating new customers. Be wary of the missteps that can undermine your efforts.
A flashy new website must feature scintillating writing, or visitors won’t stick around for long. Here are tips for developing articles that will keep readers coming back for more.
If you snooze, you lose. Have your virtual antennae up at all times, and cultivate a rapport with journalists so you can respond quickly—and with the ideal pitch—to breaking events.
The iconic author has valuable takeaways, regardless of whether you’re creating content on a boat, with a goat, in the rain, on a train, in a box, with a fox, in a house, with a mouse…
Do you respond via customers’ preferred channel? Do you listen beyond just mentions? Do staffers use your social media management system to share? Tips from the computing giant.
Whoever keeps the keys to the newsroom controls its destiny. Don’t be left begging your computer geeks for updates.
Start by defining tangible objectives. Then, identify the audience you want to reach, and start crafting a precise, concise set of questions.
Which U.S. colleges are the best for students studying communications? Find out, and then check out our roundup of current job openings.
As digital campaigns touch all aspects of communications, marketers must have a handle on current best practices. Consider voice assistant messaging, artificial intelligence and more.
Grab a few minutes at time, or grab a crayon, a la James Thurber. This array of tips will unclog your creative axons and dendrites and get those words and ideas flowing again.
By upgrading your newsroom and supporting a brand journalism effort, you can improve your own messaging—and even interest more news outlets.
There’s no reason to give up on your PR efforts during the most wonderful time of the year.
Most people agree that lying is improper, but marketers are accustomed to fudging the facts to persuade audiences. However, today’s consumers are more skeptical than ever.
Even amid today’s turbulent, rapid pace of change, these PR essentials remain unchanged.
Your content deserves engaging, striking images to capture readers’ imaginations. Finding high-quality pictures that are free to repurpose takes a little extra effort.