Mission statements: Lofty inspiration, or contrived claptrap?
Here’s a novel idea: Start with the truth, and avoid four banal, annoying phrases.
Here’s a novel idea: Start with the truth, and avoid four banal, annoying phrases.
When faced with communicating an empty corporate topic, one editor falls back on two tried-and-true formulas guaranteed to produce C.R.A.P.
It would simply amaze you to know how similar the goals and business processes of HR, PR, marketing and communication departments are, says this corporate veteran and consultant.
They may get smaller in scope, but corporate sites can do a lot of things better than a Facebook page.
Setting the information free: A time to reveal and revel.
Ensure your plan’s success by doing the legwork before you present it.
Brenda Jones connects landmarks to the civil rights struggle to win Ragan’s 2010 Sorensen Award.
Pessimism, rigidity, arrogance—all are hallmarks of a networking strategy that’s destined to fail.
Sometimes no news is bad news for a high-profile brand’s reputation.
Communicators now look to migrate internal exchanges from Yammer to Socialcast.
East Side, West Side, utility’s workers are all around the town, yet are kept well informed.
Everyone else is doing it. Shouldn’t you be doing it too?
At Ragan conference, PR chief Patrick Sandusky details Chicago 2016’s global strategy to win the Games.
Banks launch blog to keep customers up to date on how the banks’ merger affects their accounts.
Multi-faceted site brings a sense of community to a corporate behemoth.