From the perception that you’re just a glorified event planner to clients’ unmarked changes to your scrupulously crafted copy, these nettles will make even seasoned practitioners cry.
Stop wasting time churning out content, and start contributing to strategic company decisions. These stats reveal why communicators are stuck in a tactical cycle—and why they must break free.
The world’s first ‘ multidisciplinary, hospital-based center’ to treat patients and conduct research has opened in Baltimore. In Florida, there was more Zika-related news—and not all comforting.
With the new year will come a mandate to disclose the ratio between your head honcho’s remuneration and that of the average worker. Got a plan in place? Here’s how to get started.
Unsure what to do with that visually oriented platform? An Instagram expert offers tips and tools that will help you find your ‘visual voice.’
How can you improve your organization’s messaging? One pro dares to delve into defining ‘thought leadership’ and how you can use the tactic to succeed in your next PR campaign.
After Steve Jobs’ tech giant ditched its agency in favor of in-house staff, it played things even closer to the vest, to its great advantage. Find out more from a 10-year company veteran.
Effective leaders engage their workers through consistency and authenticity. Here are several ways to establish rapport with them and sustain that essential bond.
Your organization’s online presence is essential to your overall marketing success. Include your web team in planning and execution, and avoid the fatal misstep of ignoring analytics.
Awash in a sea of goldfish-level attention spans biting at click-bait, many saw the only way of staying afloat was to produce list stories. Here’s how to get your writing back on terra firma.
Bogged down in approvals and other time-consuming tasks? Learn how to save yourself precious minutes—and even hours.
How are your coding and Google Analytics skills? If you want to move up in the PR industry, you’ll want your digital muscles in tip-top shape.
If your campaigns could stand to have more creativity, heart and soul, pay attention to these insights from the magical brand’s movies.
A U.K. survey found that many communicators—those whose companies actually have crisis protocols in place—see top leaders’ missteps as potential liabilities in the heat of a disaster.
The time and money you require to reach and engage employees must deliver ROI in the eyes of the higher-ups. Try these approaches.
