5 ways a university taps emotion to sharpen its messaging
Research often focuses on cold terms like ‘analytics.’ But digging into user and customer emotions can fire up your campaigns and websites, says an Indiana University communicator.
Research often focuses on cold terms like ‘analytics.’ But digging into user and customer emotions can fire up your campaigns and websites, says an Indiana University communicator.
Are you at a loss for innovative ideas? Is your productivity slipping? Read one (or all) of these volumes to stir up your thoughts and get the magic brewing.
A brand presence on Pinterest is great—as long as the initial impression is sharp, the updates continually fresh and not ‘spammy,’ and the interaction with followers lively and engaging.
To showcase its personality, HORN held a contest in which reporters squared off in an online DJ competition. The effort raised $10,000 for One Laptop Per Child.
It’s not always easy to come up with words and topics that will attract an audience and keep those eyeballs coming back for more. The good news? Help is available.
Creating a Facebook page from scratch is like starting a family.
Every organization has a unique mission. St. Jude Children’s Research Hospital uses its mission to help land a spot on Fortune’s list of 100 Best Companies to Work For.
A dozen essentials for online writers who want to develop and sustain an engaged audience.
Embrace chaos. Make your mantra ‘Best screen available.’ And pursue perfection. The lessons apply to communicators who don’t deliver scores, insights, and catch phrases.
Ever heard of Samuel Maverick or Charles Boycott? Maybe not, but chances are, you have used a couple of their coinages.
At some point in your career, you’ll have to write an article about something that doesn’t seem interesting. Use some of these tips to spice up humdrum topics.
Let’s face it: Most corporate videos are boring. But yours doesn’t have to be. Pull some fresh inspiration from this list. Your employees will thank you.
From ‘The Procrastination Equation’ to ‘Spunk & Bite,’ here is a batch to help get you writing and keep your prose clean and clear.
From insights by Sylvia Plath and Philip Pullman to thoughts from Thomas Jefferson and Ray Bradbury, these words might motivate you to grab a pen or pound a keyboard.
Seeking to root out clichés or overcome writer’s block? There’s an app—or some program—for that. Take a look.