9 essential resources for PR pros
A bounty of affordable tools, platforms and services can help you demystify analytics, extend your reach and monitor trends. Here are some of the handiest.
A bounty of affordable tools, platforms and services can help you demystify analytics, extend your reach and monitor trends. Here are some of the handiest.
The ride-sharing app’s board of directors met to discuss another report about the company’s culture and harassment allegations. Here are the changes it’s made so far.
A nasty tweet denigrates your product or service—or, worse, your CEO—and gets retweeted again and again. Now what? Don’t get caught flat-footed; ready yourself with these tips.
Want to find impressive game explosions? Curious about what IT skills offer opportunities for Jordanian women? Organizations’ news sites offer journalism-style reporting.
If working for a company voted best place to work appeals to you, this week’s featured job is right up your alley.
These tactics and content ideas can help you reach your audience and boost engagement—without costing you a lot of cash.
The Duke and Duchess of Cambridge have joined Prince Harry in an awareness campaign using social media and the London marathon.
The microblogging platform is struggling. If it goes belly up, what’s next for communicators?
The airline recently encountered a reputational nightmare after video of a flight attendant went viral. However, it’s faring better than United. Here’s why.
For starters, think like a visitor in search of information. What will engage the target audience? Visuals? Which kinds? Also, how many will access your site via mobile? Read on for savvy tips.
You could work under the golden arches in this week’s featured job listing at McDonald’s.
A single misinterpreted text can affect your organization’s bottom line. Here’s what to watch out for—and how to get your message across clearly.
Brand guidelines tell your people what to expect from your organization. Here’s how to craft them effectively.
Consider adding these books to your summer reading list.
From identifying and measuring consumers’ online behaviors to the rampant damage caused by ‘fake news,’ practitioners must continually recalibrate—or lag the field.