Ragan Insider Steve Prosinski
Secrets to developing an award-winning intranet
How Chesapeake’s design team took a website full of challenges and transformed it into a must-read destination for all employees.
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Ragan Insider Nels Jensen
Texas utility uses brand journalism to augment customer service
Dallas-based electricity distributor Oncor seeks to boost interactions with consumers and provide expertise in the emerging areas of solar, wind, and other energy sources.
Ragan Insider Russell Working
How Yammer connected Air Canada’s employees
In a time of paper communication and wildcat strikes, union members were trading rumors on Facebook. Management was left out. Here’s how an airline brought the discussion inside.
Ragan Insider Arik Hanson
How Walmart’s PR team uses Twitter
A conversation with the retail giant’s senior director of digital communications reveals how it manages seven different accounts, makes use of promoted tweets, and manages crises.
Ragan Insider Arik Hanson
How Walmart’s PR team uses Twitter
A conversation with the retail giant’s senior director of digital communications reveals how it manages seven different accounts, makes use of promoted tweets, and manages crises.
Ragan Insider Russell Working
Chesapeake CEO: To have a great workplace, run a great business
Much of the talk about creating a great place to work centers on things like employee morale and benefits. But the sharks are circling. First, be a place where great ideas rise, a new CEO says.
Ragan Insider Andrew Wright
10 intranet lessons from Wikipedia
Why are people so willing to contribute content to Wikipedia, but not the company intranet? Hint: Your intranet needs low barriers to entry, and you can’t get caught up in the technology.
Ragan Insider Steve Prosinski
Killer headline tips to make stories, tweets, emails irresistible
Specific, vivid, colorful, even humorous headlines will get attention, compel readers to turn the page, click the link.
Ragan Insider Russell Working
How fun boosted the bottom line at Assurance
With a slogan drawn from a 1980s rock group’s anthem, an insurance broker reversed its slide and became an industry leader. And how come you’re charging so much for those sodas in the break room?
Ragan Insider Russell Working
Former CNN bureau chief leads Chrysler’s brand journalism team
Seeking to spark media stories, Chrysler’s in-house writers and videographers cover everything from Motley Crüe’s last tour to a guy who drove around in his Jeep helping snowbound people.
Ragan Insider Ann Handley
9 essentials of good writing
The author cites the importance of anticipating readers’ questions, telling a story fully and clearly, and not fearing the rewriting process. She also gives editors a well-deserved nod.
Ragan Insider Russell Working
7 ways to build trust internally
Reprint news stories critical of the organization? Are you nuts? Actually, that is a great way to increase your employees’ trust in you to tell the truth.
Ragan Insider Steve Prosinski
A look inside Microsoft’s multi-channel PR strategy
The tech giant’s VP for communications shares how it engages and interacts with the public.
Ragan Insider Russell Working
7 ways to better communicate HR programs
Hold a contest to gather employee stories. Make videos featuring successes. Invite a Joan Rivers lookalike to a party. Engage your staff and help them absorb your messages.
Ragan Insider Steve Prosinski
Lego’s social media strategy excites hard-core fans, attracts new customers
Head of social engagement at the world’s second-largest toy company pushes for more real-time connections with customers across many platforms.
