Why did people donate to help a kid who made a cardboard game arcade? How did a game show boost the sales of IBM? Andrew Davis explains how great storytelling boosts ROI.
Quite a few skills that can be learned from work in public relations can translate to child-rearing. Here are some of the major ones.
Behind every good writer is a good reader. To take your writing up a notch, pull inspiration from one of these classic page-turners.
How did Charles Darwin spend his day? What about Beethoven? Balzac? This infographic offers up the details. Some may surprise you.
You should change your Facebook cover photo about once a month. Here are enough ideas to last you almost the entire year.
The platforms vary in format, post length, and subject matter, so there are lots of options available to you as an online brand manager.
What else would you add to the list?
Grabbing a consumer’s attention starts with the packaging, and digital missives are no exception. Look at these unorthodox yet compelling approaches for inspiration.
First of all, don’t write for your target audience. Write instead for your target audience member. Individualize it.
Regardless of your industry or expertise, you can create content your audience will want to share if you follow a few, basic rules.
Looking for a springboard into the industry? Networking and adopting professional behaviors are crucial first steps.
From ‘The Procrastination Equation’ to ‘Spunk & Bite,’ here is a batch to help get you writing and keep your prose clean and clear.
Everyone is reading content on their mobile devices these days. Use this as an opportunity to freshen up your newsletter. These tips can help.
If the all-staff email blast isn’t cutting it anymore, what is working in employee messaging? Well, how about letting them photograph a bunch of Harry Potter lookalikes?
You have to make what you say impossible to ignore, and that takes a deep connection with an audience to pull off.
