The promoters who ballyhooed 19th- and early 20th-century circuses were the creators of modern PR. The shows under canvas have mostly vanished, but lessons remain.
Your organization, especially if it’s a B2B company, can benefit from securing a trophy and the accompanying brand boost. Here’s guidance on how to enter, win and bask in the triumph.
Shopping experiences continue to move online, and opportunities such as influencer marketing offer fresh challenges for communicators. Here’s what to keep in mind as the year unfolds.
Many online articles are bloated with needless words and qualifiers. Here’s what to strip out as you review and refine your first and subsequent drafts.
Write with your readers’ needs, problems and preferences in mind. Then, nix nonessential words, aggressively tighten paragraphs, and take your sweet time.
Industry gatherings provide an excellent opportunity to network and strategize for your career. Consider these tips to make the most of your experience.
Your year-end strategy sessions won’t seem so daunting if you stay on top of data collection and measurement. These tools and tactics can help you analyze your effectiveness and set a course.
Twitter users lashed out at the shipping and business services retailer after it tried—and failed—to incite conversation by tweeting a decidedly Scrooge-like joke.
Is your current strategy delivering the return on investment that your organization needs to justify the expense? Here’s how to measure your current published material.
Employee well-being underpins an organization’s success. If you want a more profitable, productive and thriving organization, follow this advice.
From “ace” to “workout,” these words and phrases can help your writing score big.
Audiences like to think of themselves as the hero. What they’re looking for is an Obi-Wan Kenobi-type character to guide them. Here’s how to craft visual pieces that resonate deeply.
Vocabulary, grammar and observation are all important, but the hard work is thinking.
The company that owns such iconic brands as Calvin Klein and Tommy Hilfiger didn’t have an identity of its own until recently. Here’s how that changed.
Execs want ROI for just about every penny. Tap these metrics to show your value.
