5 essential elements of an effective PR plan
You don’t simply sign the contract, put a few coins in the slot, and wait for your shiny new campaign to be dispensed. Research, parameters and regular check-ins are crucial for success.
You don’t simply sign the contract, put a few coins in the slot, and wait for your shiny new campaign to be dispensed. Research, parameters and regular check-ins are crucial for success.
Communicators can become indispensable bridge builders by listening to employees, confronting biases and standing up for what’s right.
The article says Chinese hackers have added microchips during sensitive servers’ manufacturing, but major U.S. companies contend the report is incorrect. Which assertion will readers believe?
Don’t for a moment think you can roll out a snazzy new logo and be done. It requires a holistic approach, so before you address the ‘what’ and the ‘how,’ make sure you understand the ‘why.’
The higher your bounce rate, the less time people are spending on your page, getting to know your brand. Here’s how to keep restless readers hooked.
The new-look competition offers more than incredibly talented—and humorous—contestants. Consider these PR lessons from the hit show.
The new-look competition offers more than incredibly talented—and humorous—contestants. Consider these PR lessons from the hit show.
Mark Zuckerberg posts a timeline of the events involving the breach of users’ information and its exploitation by Cambridge Analytica. He says, ‘We have a responsibility to protect your data.’
Corporate social responsibility has long been a bonus for businesses, but as millennials’ clout surges—as consumers and employees—that luxury is now a necessity. Here’s what to know.
Other departments use hard evidence to prove they meet business goals. It’s time for communication pros to do the same.
Get ahead of the competition and increase your effectiveness when sharing content online, finding and working with influencers, pitching journalists, writing copy and more.
Other departments use hard evidence to prove they meet business goals. It’s time for communication pros to do the same.
Executives’ desire to see measurable return on investment didn’t evaporate with a turn of the calendar, nor did marketing’s encroachment on public relations’ turf. Here’s how to proceed.
Revitalizing your workforce takes more than an annual survey or questionnaire. Instead, focus on selecting the right managers and equipping them to excel.
Simulate the venue, work on sections at a time, include transitions, record and review your talk, and—whatever you do—don’t just wing it.