The (unofficial) guide to community management
Online marketing—especially through social media channels—requires identifying, locating, and engaging with your target audience. Just getting ‘likes’ doesn’t cut it. Here’s some guidance.
Online marketing—especially through social media channels—requires identifying, locating, and engaging with your target audience. Just getting ‘likes’ doesn’t cut it. Here’s some guidance.
These tools will create embed codes for anything on the Web, develop lists, organize seemingly endless piles of data, and more.
Turn your intranet into the ultimate information hub by creating these content areas.
U.S. Waterproofing, a family-owned Illinois business, got an enormous boost from writing about itself. The lessons it learned will work for you, too.
Show, rather than tell; realize that conflict and suspense are your friends; and borrow from other writers—but don’t let your writing sound like ‘writing.’
The author breaks them down into categories for marketing, SEO, and writing, explaining the benefits of each application.
Delving into content marketing? Make it good, don’t blab about yourself, and pay attention to your data, says this expert. Tennis videos work, too.
To do their jobs well, content strategists need to think like authors, publicists, campaign managers, and more.
Audits aren’t exactly fun, but they provide a great opportunity to spruce up old content. From fixing links to adding images, here are some easy ways to do so.
A week after announcing it would dilute its bourbon in response to increasing demand, the brand turned on its heels and went back to the old formula. Did it establish a model for brand mind-changes?
You don’t need to spend a fortune to track social media for your company or client. These services offer plenty of options without the enormous price tag.
Emphasize these six points when trying to get executive buy-in for this approach to getting your message out while enhancing media relations.
Everyone seems to be doing it these days, though many aren’t doing it well. Here’s a quick protocol to step up your efforts.
More curation tools, specialized jobs, and cross-departmental teamwork is in the forecast for next year, this pro says.