10 guidelines for writing numbers and numerals
Numbers can be essential to telling your story; equally essential is clarity in presenting those numbers.
Numbers can be essential to telling your story; equally essential is clarity in presenting those numbers.
After analyzing the group’s current financials, former IABC head Julie Freeman urges members to ask leaders 11 hard questions—and demand answers.
Everyone predicted it would be a corporate disaster for Domino’s to air criticism of its old product. Instead, the gambit led to a huge spike in sales—and greater trust in the brand.
Alarmed by employee ignorance of your brand? Follow the lead of McDonald’s, from its revamping of the employee portal to its use of gaming. And, yes, there is milk in that milkshake.
Also of note: The rule that ‘over’ is an acceptable substitute for ‘more than’ is now in print.
Also of note: The rule that ‘over’ is an acceptable substitute for ‘more than’ is now in print.
Why did people donate to help a kid who made a cardboard game arcade? How did a game show boost the sales of IBM? Andrew Davis explains how great storytelling boosts ROI.
Inspired by ‘The Princess Bride,’ the author sets us straight on the appropriate way to use common words. (‘Inconceivable’ is not one of them.)
Write for the search engine robots. Don’t keyword-stuff. And get rid of those ads. Take it from Tribune Co.’s SEO expert.
Write for the search engine robots. Don’t keyword-stuff. And get rid of those ads. Take it from Tribune Co.’s SEO expert.
An annual report in Instagram images? Crowdsourced casting for commercials? Store signs pointing out your top pinned products? How communicators are harnessing the power of visuals.
Wait. Throw away that outline, says writing coach Daphne Gray-Grant. Learn to ask the right questions. Stop disheartening yourself with negative writer talk. And have you tried a timer?
Wait. Throw away that outline, says writing coach Daphne Gray-Grant. Learn to ask the right questions. Stop disheartening yourself with negative writer talk. And have you tried a timer?
Create a hero. Remember the narrative curve. Hone your craft with Google Analytics. Great video—and great outcomes—are within reach if you follow these tips from producer Drew Keller.
Target Facebook posts by geography. Tweet for impact. Develop a voice. Communicators from PBS and two medical institutions dish on what makes their social media platforms sparkle.