How Pfizer’s straight talk enhances its workplace culture
The 11,000 people who work for the pharmaceutical giant are not called ’employees’ but ‘colleagues,’ and candor and ethics outweigh business expediency.
The 11,000 people who work for the pharmaceutical giant are not called ’employees’ but ‘colleagues,’ and candor and ethics outweigh business expediency.
Saying ‘thank you’ is essential for staff engagement, but here are specific ways for you to boost your colleagues’ self-esteem and inspire them to greater achievement. You’re welcome.
Intranet updates, emails and newsletter articles can be only so exciting. Spice up your employee engagement strategy with these video ideas.
People want to contribute to the success of their organization, but too often systemic roadblocks daunt those good intentions.
A disease running rampant in West Africa reaches the U.S. The public is alarmed, and misinformation is spreading. Time to lie low? These organizations say no.
A disease running rampant in West Africa reaches the U.S. The public is alarmed, and misinformation is spreading. Time to lie low? These organizations say no.
This executive wants to change corporate culture by making communicators aware that employees talk to customers the way they are talked to. Do you have an “employee voice”?
You showed us your best writing and content creation skills. Now see who made the list of finalists in the 2014 Content Marketing Awards, presented by PressPage.
The author contends that the broader strategic aspects of public relations set the foundation for social media activity.
According to one specialist, trying to cram all your social media management into about half an hour a day simply won’t get the job done.
Counting opens isn’t enough, respondents say in a Ragan/PoliteMail survey. But many find it hard to measure whether they’re making a difference—and most aren’t measuring at all.
American businesses lose $550 billion a year due to disengaged employees. A new survey says mobile could help reengage those workers, and therefore recoup the lost revenue.
Are your leaders’ internal communications scattered and lacking in strategic direction? Try individualized, long-term calendars that map out their meetings, town halls, and other events.
Do you follow everyone who follows you? Do you have a strategy for determining who to follow? Do you have a protected account? See if you fit into one of these categories.
With a PressPage platform, MasterCard Netherlands tells brand journalism stories that interest customers and employees alike.