5 more apps that help PR pros do their jobs
PR pros can get even more mileage out of their smartphones and tablets with these industry friendly suggestions.
PR pros can get even more mileage out of their smartphones and tablets with these industry friendly suggestions.
Everybody wants a press release. Everybody’s got a great idea how you should spend your time. Here’s how to stay sane.
Apply these tips to keep your next press release out of reporters’ trash bins.
The company’s PR problems are far from over. Additional internal information, including a collection of nasty emails, is currently making rounds on the Internet.
Recognizing the overlaps of and distinctions between content marketing and traditional journalism is crucial to helping each entity thrive, the author asserts.
Great content gets noticed by proper pitching strategies, and a recent survey of top-tier publishers showed the best pitches are based on opening words.
The blogging platform has grown in popularity, especially when it comes to visual content. PR and marketing pros can get on board with these tips.
Buried in boring prose? Fight dull writing—and start with your own. Here’s your roadmap.
Cutesy coinages and clumsy clichĂ©s litter contemporary writing. It’s time to take out the trash.
Self-editing isn’t easy, but you can easily weed out unclear sentences, clichĂ©s, passive voice and other bad habits by asking yourself these eight questions.
Here’s how the communications teams at Raytheon joined forces to tell stories that garner top-tier media attention, and how you can do the same.
Though the brand released a statement that the toys were clearly marked for those 15 and older, they were removed from its website after an online petition.
Gabe Zichermann, chair of the Gamification Summit, tells why games will remake employee learning and boost performance.
Throw away those treatises on creating an organizational narrative. Instead, think like a silent movie director. Build a ‘three-legged stool.’ And learn from the makers of ‘The Fugitive.’
Read on for insights on storytelling, personas, marketing’s future and more.