Offer strategy to leaders, not measurement datapoints
Looking to prove your social media team’s return on investment? Become a strategic adviser to your senior leaders, not a numbers nerd.
Looking to prove your social media team’s return on investment? Become a strategic adviser to your senior leaders, not a numbers nerd.
This comms exec shares advice for climbing the career ladder remotely—and managing a heavy workload while caring for young children.
Here’s a roundup of the week’s crisis communication news for communicators.
Ragan Hall of Fame honoree Philip A. Nardone looks back on his career, key personal decisions, the struggle of operating in a pandemic, and his favorite myth to bust.
Strategize around your dealbreakers, plan for the worst, and learn how to apologize.
Unsure whether you should say something? Not sure what to say? This guidance can help you start a conversation—and fortify your words with actions.
Follow this guidance to craft content that humanizes your leaders and makes employees feel heard, valued and respected.
Communicators, you are essential personnel. Here’s vital guidance to send meaningful messages in this heated moment.
Telling the story of your organization during this pandemic requires careful positioning and relying on your subject-matter expertise. Here are some tips.
The Institute for Public Relations’ Tina McCorkindale lights the path with data-driven guidance. Here’s what the research says about efforts to start recovering from COVID-19.
Communicating during a pandemic is not just about what you say, but how you say it.
Here’s a roundup of the week’s crisis communication news for communicators.
Overhaul planned content to avoid tone-deaf gaffes, invest in digital events, and rejigger your media relations strategy to dovetail with our current state of affairs.
The industrial tech company has long followed a largely on-site workplace model. COVID-19 disrupted that, but collaboration by HR, ESH, legal and communications (comms) —and a brand new CEO—helped forge a new path.
Here’s a roundup of the week’s crisis communication news for communicators.