9 trends to watch for social media marketers
Here are the shifts, big and small, you should monitor in the coming year.
Here are the shifts, big and small, you should monitor in the coming year.
Communicators often have to broadcast a message they find unpalatable but inescapable. Here’s how to hold your nose and hit “send” —and keep your pride intact.
Here’s what to ask any agency vying to manage your digital channels.
It’s a new year and many organizations have a positive outlook. However, plenty can still go wrong, and savvy pros should take precautions.
Which cities boast the best opportunities for job seekers? Find out, and then check out our roundup of current job openings.
You listen to podcasts, read the books, watch the videos, yet still there’s a shortfall in your ability to inspire the troops. These misconceptions and wrong turns might be the problem.
To err might be human, but these mistakes are costing your organization no small amount of time and money. Make sure your team knows where these traps are and how to avoid them.
Attention spans are shrinking, and your audiences are overwhelmed. The answer? Snackable content. Otherwise … hey, look! A squirrel!
Take a moment to appreciate the PR missteps that keep crisis communicators employed.
Write with your readers’ needs, problems and preferences in mind. Then, nix nonessential words, aggressively tighten paragraphs, and take your sweet time.
If you’re looking for a last-minute present for the communicator in your life, consider this list of products and services that can help make his or her job easier.
Many PR and marketing pros are turning to interactive content and short clips to connect with their audiences. Consider these takeaways from Yuletide wishes.
The American Medical Association turned an outdated intranet into a hub of collaboration. Here are strategies for pulling that off in your own relaunch.
Who scored big in the world of PR this year? Shoe stunts, student shooting survivors and a Tesla firewater finesse have all resonated with consumers and industry pros.
Use these tactics to encourage better collaboration and teamwork throughout your workforce.