9 ways PR pros can use social media to connect with journalists
Build relationships with thoughtful interaction on media pros’ social media channels–but make sure your enthusiasm doesn’t cross the line.
Build relationships with thoughtful interaction on media pros’ social media channels–but make sure your enthusiasm doesn’t cross the line.
Follow this guidance to make even shyest subjects shine—and freely share colorful quotes.
Competition for attention is at an all-time high. Here’s how the PESO model can help you capture eyeballs and budget for all of your content—regardless of audience.
Data from Willis Towers Watson shows that organizations don’t think their current offerings meet employee needs and plan to increase investment to keep top talent.
Read voraciously, be persistent in your pursuit of truth, and don’t be afraid to ask for help.
As the U.S. marks the holiday weekend, communicators should seize the opportunity to tell a positive story about upskilling American workers.
ESG is an all-hands endeavor, and should become part of the day-to-day fabric of the enterprise, with everyone involved and everyone buying in.
When outlining the voice and branding of your social media channels, here are some essential elements to consider.
Creating a public platform for your top executives can rattle nerves, but finding that authentic voice for your organization has never been more important.
10 essential factors to assess when considering a new paid-time-off policy.
Kevin Kaminski, group editor of Lifestyle Media Group in South Florida, shares career highlights and describes the three traits of successful publicists.
The American Heart Association shifted to a remote strategy for its livestream video series, Innovation @Heart. That and other approaches led its response to the pandemic.
Learn how to prevent a mass employee exodus and empower your ERGs. Also, get your weekly dose of communication inspiration.
Let PoliteMail data be your guide to a more fruitful and effective strategy in a post-pandemic environment.
How one Black comms pro helped expose a toxic culture—but endured years of anxiety and stress along the way.