Star Wars’ Solo partners with Solo Cup
As fans wait excitedly for the swashbuckling tale of a young space rascal, brand managers are hitching their spaceships to this star in hopes of marketing gold.
As fans wait excitedly for the swashbuckling tale of a young space rascal, brand managers are hitching their spaceships to this star in hopes of marketing gold.
Juggling online accounts can be wearying and mind-numbing. Help is available, though, to help budget-minded communicators engage with the public and respond to their target audiences.
The company is blurring the lines between internal and external communication, and it’s embracing the risks that come with honest, open, conversational messaging.
With the hefty investment that comes with video creation, executives are going to want data to prove the success of the campaign. Here’s how to show off your big wins.
Is a podcast right for you and your organization? How much does it cost to get started? Find out here.
Your organization’s leaders, whether touting a new product or defusing an online firestorm, can sink or salvage your brand and reputation. Here’s guidance to help you light the path.
When planning for your earned media success, it’s important that you stay focused on your objectives—and ignore your own spin.
Instead of haphazardly scattering seeds, tend a tidy, focused plot. Prune and weed aggressively, and take time to celebrate fruitful harvests.
Instead of haphazardly throwing ideas at the wall, set clear expectations and guidelines before you meet. Also, keep the groups small—and don’t skimp on snacks.
Is a podcast right for you and your organization? How much does it cost to get started? Find out here.
These online assistants are already improving the customer experience and boosting bottom lines. This piece offers a glimpse into the future of these handy marketing tools.
Whether you’re looking for quick answers to solve a pressing problem or gauging companywide engagement, these tactics will help you derive clear, important data to guide future decisions.
Live-streaming content is an exciting tool for marketers, but it’s far from perfect. Consider the cons—not just the pros—before jumping in with both feet.
Your organization’s leaders, whether touting a new product or defusing an online firestorm, can sink or salvage your brand and reputation. Here’s guidance to help you light the path.
These online assistants are already improving the customer experience and boosting bottom lines. This piece offers a glimpse into the future of these handy marketing tools.