50 underrated PR pros to follow on Twitter
Looking for fresh industry insights? This diverse collection of unsung heroes will enrich your feed.
Looking for fresh industry insights? This diverse collection of unsung heroes will enrich your feed.
Those in this emerging consumer demographic, ages 13–21, seem poised to bolster this comms mode, as they barely lag Gens X and Y—and have yet to join the professional workforce.
If a senior leader has acted out and caused damage to your organization’s reputation, you must act quickly to relay news of the departure and/or next steps. Consider these insights.
Organizations increasingly are drawing up detailed lists of skillsets to help with hiring, job evaluations, career advancement and earning a voice among the senior leaders.
Solstice, smoothies, selfies: Whatever your interest, you’ll find ways to newsjack June 21.
The trend toward increasing workplace diversity is not only an ethnic and religious matter; consider how your organization eases interactions for vision- and hearing-impaired staffers.
The spray-and-pray approach is pretty much a waste of time—and it certainly doesn’t constitute a full strategy. Here’s guidance on the proper way to compose and use this much-maligned tool.
To ensure failure, send frequent, lengthy messages that have nothing to do with the company’s bottom line. Also, use jargon whenever possible, and neglect the power of great storytelling.
To ensure failure, send frequent, lengthy messages that have nothing to do with the company’s bottom line. Also, use jargon whenever possible, and neglect the power of great storytelling.
The airline’s social media team has embraced livestreaming, and so can you. Consider these insights to craft content your viewers crave, measure your success and more.
Other departments use hard evidence to prove they meet business goals. It’s time for communication pros to do the same.
Other departments use hard evidence to prove they meet business goals. It’s time for communication pros to do the same.
All communicators should strive to respect and value their readers’ and viewers’ time. Follow these guidelines to stay on track this year.
Key figures within an organization—or the culture itself—can present obstacles for even the most intrepid public relations pro. Despair not, valiant warrior; sally forth, using these weapons.
The used-car retailer recently used YouTube to grab its the spotlight after a filmmaker’s humorous attempt to sell his partner’s car made waves online.