4 steps to boost PR campaigns with social media influencers
Understanding your target audience, to whom they listen and how they prefer their information can help you launch efforts with the most ROI.
Understanding your target audience, to whom they listen and how they prefer their information can help you launch efforts with the most ROI.
Follow this sound advice to help your messaging land—regardless of linguistic or cultural differences.
After layoffs and a customer data breach, the retailer worked hard to rebuild trust within and without. That included a successful focus on employee communication.
Where it once operated with little email data, Northern Illinois University now knows how successful its messaging is. That allows tweaking email programs with low engagement rates.
You might have an engaging intranet or have mastered the timing of your emails, but if your messages are missing the mark, you’re wasting time and effort. Try these tactics to deliver the goods.
As corporate entities seek to maximize content control and minimize spending, they’re ditching outside guidance. Agencies with niche specializations appear likeliest to survive the trend.
Applying tactics that range from launching an intranet campaign to reorganizing the newsletter, Ellie Mae boosted internal engagement.
Do you respond via customers’ preferred channel? Do you listen beyond just mentions? Do staffers use your social media management system to share? Tips from the computing giant.
Those moving, talking images are a brilliant way to tell stories and put your experts front and center. Yet in order to succeed, you must figure out your end game.
As digital campaigns touch all aspects of communications, marketers must have a handle on current best practices. Consider voice assistant messaging, artificial intelligence and more.
It’s a new year and many organizations have a positive outlook. However, plenty can still go wrong, and savvy pros should take precautions.
Without proper preparation, your conference appearance could be a waste of time and money. Here are some tactics to make the most of your industry event.
Enter Ragan’s 2018 Employee Communications Awards to earn recognition for your innovative and effective internal comms tactics.
Email continues to be effective for earning engagement and conversions, but your approach must stay fresh if you want to succeed. These data can help when updating your plan.
Your staff might be half a world away, brainstorming at a local coffee emporium, or working directly with customers in a retail venue. You still have to reach them. Here’s valuable guidance.