6 PR takeaways from the success of AirBnB
The company’s humble beginnings—an air mattress and breakfast for $80 a night—proved to be the box spring upon which the global business was built. Savvy messaging helped, of course.
The company’s humble beginnings—an air mattress and breakfast for $80 a night—proved to be the box spring upon which the global business was built. Savvy messaging helped, of course.
Part of the PR function is getting your organization’s experts and newsmakers placed in high-authority publications—but you can’t guarantee success. Here’s how to build your case and land strong coverage.
Given the sociopolitical rollercoaster we’re all riding, bringing calm to and maintaining integrity within your workplace culture are exceedingly challenging and supremely important.
Multicultural consumers are transforming the U.S. marketplace. Beyond being the right thing to do on a human level, embracing people of all types is essential to your organization’s success.
Incorporating diversity and inclusion into your messaging shouldn’t be an afterthought. To go beyond the perfunctory, consider these approaches to gaining a fresh perspective.
On Sunday, National Coffee Day is recognized in the U.S., and you could work for the titan of coffee chains if you land this week’s featured position.
Media relations brings new challenges as media outlets tighten budgets and reduce staffing. Consider these insights, gleaned from recent interviews with reporters.
Be prepared for the future of communications by joining us at the Employee Communications, PR and Social Media Summit at Microsoft.
Learn how you can take the lead and increase accountability through insights from the shipping company’s executive communications manager, Janet Stovall. Also, don’t forget the bottom line.
Every year there is a new batch of stories about organizations that misstep, in small and large ways. How can PR pros be better prepared?
Your own journey to success starts at The Brand Storytelling & Content Marketing Conference at Disneyland.
Why should you strive to become a trusted advisor instead of a replaceable cog who pumps out press releases? The future of your organization might depend on it.
Congratulations to this year’s honorees.
There’s a difference between promoting diversity theoretically and being truly welcoming. Here’s how communicators can help build stronger teams and take the lead on inclusion.
Brand managers and PR experts want to avoid choosing a side, but that doesn’t mean they won’t be dragged into the political scrum. Here’s how you can safeguard your organization.