Remember the Tylenol recall in 1982? What about Domino’s food tampering scandal in 2009? Here’s how these brands and others survived brutal reputation hits.
From social media posts to weekly analytics, certain duties can be streamlined, helping you do your job more efficiently.
The Union Street Guest House in New York threatened to charge couples $500 for bad reviews pertaining to their wedding. Now it’s blowing up in the owners’ faces.
Does the tool provide good customer service? What analytics does it offer? Can more than one person access the tool? You need answers to these questions and more before you purchase.
According to one specialist, trying to cram all your social media management into about half an hour a day simply won’t get the job done.
When a fire forced California State University San Marcos to cancel classes and delay commencement, PressPage helped communicators keep the campus informed.
A frustrated Target employee sent an email to Gawker ranting about the retail store’s corporate culture. Target’s CMO responded perfectly.
First Security Bank’s Only in Arkansas website celebrates the state, its festivals, and the Frito chili pie. What it won’t plug is its savings accounts—or its customers.
Most organizations measure internal communications, but most are dissatisfied with the results, a new survey reveals. Why is that?
Negative reviews, untrue comments, and trolls are pushing their way to the top of search rankings. Here’s how to clean up what’s being said about you online.
ROI from public relations campaigns often manifests itself in intangible ways. You can’t gauge something unless you can identify it. Here’s what to look for.
The 2014 Winter Games came to a close Sunday night after a rather bumpy road, PR-wise. But were they really that much worse than previous Olympiads?
In a time of paper communication and wildcat strikes, union members were trading rumors on Facebook. Management was left out. Here’s how an airline brought the discussion inside.
The father of a girl killed in a car crash received a mailer from Office Max addressed to “Mike Seay, Daughter Killed in Car Crash.” Its crisis communications response leaves a lot to be desired.
Tattletales and finger-pointers serve only to annoy. Problem-solvers win the day.
