The city discovered that no global agency was ready to mop up its reputational mess as pro-democracy protesters have revealed cracks in public perception of the Asian business hub.
Landing coverage in reputable news outlets is essential in this era of dwindling public trust. Skilled practitioners can seize the moment, with help from technology for metrics and scale.
Before you jump at an offer to work in a major U.S. city, make sure you can afford the cost of living. Find out the priciest metropolitan areas, and then check out our list of current openings.
It’s crucial that every communication initiative have merit and meaning. Finding viable metrics can be tricky, though. Try this approach to getting in sync with execs and proving your worth.
Do you know the latest trends and tips to make your messages soar on social media platforms, from Facebook to YouTube? Here are some free—and not so free—options to learn more.
To resurrect an abandoned platform, start by making crucial information more accessible. Then, get your users involved, conduct refresher training and review your governance.
Congratulations to this year’s honorees.
Follow this guidance to engage employees with lighthearted content—instead of enraging them with inappropriate jokes.
With the launch of IGTV, and other platform’s struggles to grow usership, the photo-sharing platform will only grow in importance for communicators. Here’s how to capitalize.
There’s a difference between promoting diversity theoretically and being truly welcoming. Here’s how communicators can help build stronger teams and take the lead on inclusion.
When trying to make your case to skeptical and overwhelmed audiences, it will be difficult to find success if you can’t walk a mile in their shoes.
Many supervisors don’t see internal communication as part of their job description—or if they do, they lack adequate training to handle it properly. What’s at stake? Employee engagement.
From crisis communications to unveiling that brilliant new product, your head honcho should recognize these high-profile moments to step up and be the face and voice of your organization.
Challenges the PR industry faces include time-wasting on data management, measuring success and getting bigger department and project budgets. However, many are hopeful for the future.
If the jaded adults on your team have lost their curiosity and creativity, take a page from preschool.
