A nasty tweet denigrates your product or service—or, worse, your CEO—and gets retweeted again and again. Now what? Don’t get caught flat-footed; ready yourself with these tips.
Public relations disciplines translate well to shepherding small children—and larger humans, too.
The Duke and Duchess of Cambridge have joined Prince Harry in an awareness campaign using social media and the London marathon.
For a long time, companies tried to be apolitical, staying out of divisive issues. In the near future, a business that doesn’t take sides on a divisive issue will have a scant few customers.
The company announced its lofty hiring goal in a recent shareholders meeting. Interested communicators can take advantage of available positions at the coffee chain and elsewhere.
Don’t lose sight of your internal family. Follow these guidelines to foster engagement and tap into staffers’ ideas and insights.
As a buyout looks unlikely, the micro-blogging platform is reportedly planning to cut jobs, but it’s not the only organization giving employees bad news.
The bank’s reputation is under fire—and its chief, John Stumpf is feeling the heat. Here’s how he—and the brand—responded to questioning on Tuesday.
Even in the age of new media, your communications plan requires forethought and diligent execution to succeed. Follow this guide.
The organization fell under criticism after an image of a pool-safety poster made the rounds online. It said it has ‘taken every step to address the situation.’
After a flight vanished with 66 people aboard, the airline tweeted details. It was slow, however, to offer condolences to victims, crisis experts say. Is your crisis comms plan up to date?
The overwhelming majority of your employees and customers use smartphones and other mobile devices. Follow these protocols to keep your communications at their fingertips.
This essential function is gaining prominence among upper-tier leadership, but it’s not happening everywhere, and the voice remains muffled overall. Try these approaches.
Whether it involves an environmental issue or an activist investor, a crisis can hit out of nowhere. A quick response is often the key to turning it around.
The engineering VP apologized for the site’s handling of diversity issues and shared improvement goals. Here’s what communicators can glean from his actions.
