Why and how to add POP to your writing
Crystallizing your purpose, objective and process is crucial to focusing your messages and fine-tuning how you convey them.
Crystallizing your purpose, objective and process is crucial to focusing your messages and fine-tuning how you convey them.
Avoid loose sentences. Keep related words together. And don’t write your copy with beer.
Eliminate redundancies, substitute potent words for tepid phrasing, and pinpoint your focus as you rewrite.
Editing makes the difference between fluid, easily digestible content and an arduous slog for your readers. Consider these tactics next time you edit other’s copy—or your own.
For internal and external communicators alike, the workweek is jammed with an array of challenges and responsibilities. Our peers in the field offer these insights and tech helpers.
Rather than emulating venerated authors, seek out the clunkiest online offerings you can find, and overhaul them. It’ll sharpen your eye—and your verbal scalpel.
If you’re looking for a trove of fresh ideas or useful tools, you’ve come to the right place. Read on for a hearty helping of creative inspiration.
Is your love of writing on the ropes? Here are some fun ways to boost your skills.
Choose an angle, identify what to leave out, work in short bursts, and embrace your clunky (perhaps even unusable) first draft.
Host a Ragan conference or workshop and send your team for free.
Concise text, regardless of format, improves readers’ user experience, lands your message and cultivates your reputation as a reliable, engaging authority.
These Latin abbreviations don’t impress, they confuse. Here’s what to write instead.
An agency paid a Forbes contributor to put his byline on a story lauding the convicted sex offender’s business acumen. HuffPost and National Review got hoodwinked, too, the NYT found.
Finding your foothold in the PR industry can be daunting but with these tips, you’ll be prepared for any opportunity that comes your way.
It should be easy to navigate, audience-centric, succinct and optimized for SEO.