The current crisis demands more external communication
Here is why the current business environment calls for scaling, not slashing marketing and PR efforts.
Here is why the current business environment calls for scaling, not slashing marketing and PR efforts.
Also: Land O’Lakes updates its packaging, Busch offers couples free beer for a year, your WFH photos, bringing farm animals to a meeting, and more.
Here’s a roundup of the week’s crisis communication news for communicators.
Also: Influencers’ communities ask how they can help, Uber offers free rides for frontline health care workers, how communicators are sharing information during the pandemic, and more.
Also: Google pulls Infowars app for misinformation, Taco Bell to give free food during ‘Taco Tuesday,’ crisis communications are PR agency’s top sought-after skill, and more.
Also: How CFOs are reacting to the pandemic, Vodafone Italy focuses on connectivity, NBC shelves outbreak episode, and more.
From Aflac to Amazon, scores of female communicators reveal their strategies, campaigns and workplace wins in an industry where women predominate. Ragan will recognize their influence.
New technology has opened up many possibilities, but telling a great story to the right audience is still the main chance for any organization to break through.
As journalists face dwindling resources and rapidly churning news cycles, organizations must deliver comprehensive brand information in a central location. Follow these tips and tactics.
These apps, plug-ins and other handy helpers can streamline your workday and help you address writing and outreach issues.
When users search for products or services on their phones, Google features some brands at the top, boosting their visibility and performance. Here’s how to get in on the action.
The city discovered that no global agency was ready to mop up its reputational mess as pro-democracy protesters have revealed cracks in public perception of the Asian business hub.
Facebook limits the organic reach of brands on its platform, so how can you still engage its massive user base? Aflac’s Chris Ehrhart has these tips.
How often should you post content to your digital channels, and what should it look like? It all depends on your goals and target audience—and how much you want to spend.
For communicators looking to reach the millions of consumers in this powerful demographic, native ads offer a helpful advantage. Here’s how to get the most from your campaign.