Make your words your organization’s most valuable asset
With tips from this free white paper, your prose will capture hearts and minds.
With tips from this free white paper, your prose will capture hearts and minds.
From a cavalier attitude about the serial comma to embracing jargon and annual reports, you won’t catch these phrases coming from wordsmiths’ mouths.
Gone are the days of people perking up at the cheery ‘You’ve got mail!’ alert. Still, electronic missives are vital for conveying crucial information. Here are the pitfalls to sidestep.
Expand the reach and effectiveness of your content marketing efforts by hiring someone who can treat your branded campaigns and website like a newsroom. Here’s how.
Are you an aficionado of literature? See if you know these famous openings.
Maybe your job category has morphed into ‘content creator,’ or perhaps you do more editing and proofing than crafting original copy. A changing landscape requires ever more skills.
The green-eyed monster gets hold of practically every creative soul from time to time. Here’s how to keep your eye on what really matters: your own work.
These phrases can cause your readers to be confused, not enlightened.
Set up if/then statements. Contingency plans remove guesswork and eliminate the nebulous element of willpower.
The resource that has become many communicators’ bible is changing the rules by presenting a new image with new terms, fewer capitals and a search-friendly redesign.
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Three hundred hours of video are uploaded to YouTube every minute. Here are three reasons why many go unwatched—and how to make sure yours stand out.
Turkey and all the trimmings. Grinches and Scrooges. Should wordsmiths dump these tired phrases now—before we start writing seasonal copy?
There is no secret button that composes blog posts or shoots videos, and magic wands are very hard to come by. That leaves these tips for generating text and other content for your audience.
Whether you’re self-taught or extensively schooled in industry practices, flying solo has significant challenges. Try these approaches to avoiding turbulence and landing your messages.