Ragan Insider Drew Hubbard
7 common ways people abuse conference calls
Don’t set up a conference call when you could resolve the issue via email, and definitely don’t schedule a call for a Monday or Friday.
Search Results (podcast)
Ragan Insider Mark Schaefer
3 Twitter best practices everyone should follow
The micro-blogging platform does not offer a quick fix for your online marketing efforts. Rather, it’s a place to begin and strengthen relationships. Time and patience are crucial.
Ragan Insider James Scherer
3 ways to add personality into your content
First of all, don’t write for your target audience. Write instead for your target audience member. Individualize it.
Ragan Insider Mark Schaefer
10 ways to make your content stand out
As more and more companies produce content, the less visible yours will become. Try some of these tactics to keep your organization’s information front and center.
Ragan Insider Shel Holtz
Oracle fires employee after Ad Age interview
Jill Rowley says she was fired for violating Oracle’s social media policy by talking to a reporter about Oracle’s initiative to train salesmen to use Twitter.
Ragan Insider Kevin Anselmo
5 media relations techniques that don’t involve pitching
These strategies should be included in your PR arsenal if you want to become a memorable and effective PR professional for reporters.
Ragan Insider David Spark
7 ways to boost your influencer response rate from 2% to 90%
Sure-fire techniques to snag the attention of influencers—bloggers and reporters who are essential to your PR efforts.
Ragan Insider Russell Working
5 writing tips from Grammar Girl
‘Affect’ or ‘effect’? ‘Lay’ or ‘lie’? In an upcoming Ragan webcast, the renowned grammar maven offers pointers to keep these words straight. In honor of National Grammar Day, here’s a sneak preview.
Ragan Insider Ben Brausen
5 ways to create content without writing much
We live in an era of visual consumerism. Conveying your content in highly palatable ways for eager eyes is a smart course of action. (But don’t forget about podcasts.)
Ragan Insider Shanna Mallon
13 ways to drum up new content ideas
A lot of writer’s block stems from not having a topic to discuss. Here are some ways to kick-start the process and keep your audience engaged and coming back for more.
Ragan Insider Lisa B. Marshall
10 ways to annoy your colleagues with email
The best way to raise your co-workers’ blood pressure is to send emails with red exclamation points. Empty subject lines, reply-all threads and unsolicited jokes work well, too.
Ragan Insider Eileen Burmeister
The rule stands: One space after a period. Period.
The double-space rule went out with the typewriter—and there’s a logical reason for that.
Ragan Insider Ian Cleary
A day in the life of a social media marketer—and the tools that can help
The average day for a social media marketer is packed with work, from checking analytics to engaging with fans. These tools can help keep things in line.
Ragan Insider Sonja Jobson
12 most worthwhile rules for creating incredible content
Everyone talks about how important it is to create good content. Here are some tips that can actually help you do so.
Ragan Insider Christopher Penn
6 PR trends to watch in 2014
The shifting media landscape and its domino effect on content creation and curation all point to one fundamental truth: A smaller percentage of people will really understand what the heck they’re doing.
