Short message service (SMS) missives exceed email’s success in terms of open and response rates—and, increasingly customer, preference—yet companies have been slow to make the switch.
Flex your wordsmith muscles by matching commonly known hues with more descriptive words.
Inspiration can strike anywhere, and with time at a premium, today’s harried wordsmiths need an array of mobile technologies. Check out these online tools.
As visual content surges in popularity across messaging channels, consider how video might resonate with your employees.
Perfectionism, at least when you’re first putting words on paper or on the screen, hinders creativity and free association. You can—and certainly should—edit later. For now, have fun.
Take inspiration from these industry veterans. They can help you develop skills, embrace emerging trends and become more versatile.
What do LeBron James and Paul McCartney have in common? They practice their respective crafts to improve. Writers should do so, too. Try these tactics to keep your writing skills sharp.
As executives flee White House business councils this week, they reflect an increased boldness in U.S. businesses to address political topics.
The hard-working and eccentric parks department director of the show ‘Parks and Recreation’ can inspire communicators of all stripes to be better. Here’s how you can perfect your skills.
Cranking out more copy isn’t so much about inspiration as hard work, habit and holding yourself accountable.
Consider these tools to improve your writing, increase your output, generate fresh ideas and whip up stunning imagery.
Don’t underestimate the power of the abstract skill that can make your workplace a healthy, uplifting haven of productivity.
Employees who respected their managers were found to be better performers, more satisfied with work and less likely to quit.
The workspaces of Ernest Hemingway, Albert Einstein, Elon Musk and Oprah have plenty to teach us about organization, efficiency and how to strategically approach work.
A recent article asserts public relations pros lag their sales and marketing peers in the realm of automation, but what of the value of creative insights and inspiration? Here’s a counterpoint.
