The announcement of a higher minimum wage and staff bonuses was meant to boost consumer sentiment. Instead, outrage came after scores of Sam’s Club locations closed without notice.
Partnering with popular social media stars can boost your organization’s messages and give you many leads. However, it can also land you in a PR nightmare. Follow these insights to prepare.
The past twelve months have been a tumultuous ride for communicators and media experts. What changes should the industry learn from to avoid repeating their mistakes?
The days of penning a press release, faxing a pitch and calling it a day are over. The digital age requires diligence—even prescience—and finding meaningful metrics.
‘An ounce of protection is worth a pound of cure.’ Heed that saying as you protect and defend your organization against social media trolls and other menaces.
A swift response can mitigate reputational damage, but forceful, clear employee communication that heads off bad behavior is a better approach for all concerned.
Communicators know this is a never-ending job. Here are some tips for how to choose what can wait, what’s an emergency and what isn’t worth the time.
Communications nightmares were plentiful this year. We’ve conjured a half-dozen ideas about how to use them as fodder for a last-minute outfit to celebrate the frightful festivities.
To bring attention and federal aid to its devastated health system, administrators court media attention with human-interest pieces. Here are key elements of their life-and-death mission.
From mitigating the impact of crises before they happen, to planning, practicing and preparing for the worst, be ready to communicate clearly when an emergency strikes.
The days of penning a press release, faxing a pitch and calling it a day are over. The digital age requires diligence—even prescience—and finding meaningful metrics.
Though the Coast Guard asked people to call, not tweet, for help, many turned to the platform seeking aid, spreading information and offering help amid and after the powerful storm.
Recruiting, motivating and retaining employees comes down to workplace satisfaction, of course—staff polls, not so much. The author suggests talking to people instead.
Recruiting, motivating and retaining employees comes down to workplace satisfaction, of course—staff polls, not so much. The author suggests talking to people instead.
The ride-sharing app’s board of directors met to discuss another report about the company’s culture and harassment allegations. Here are the changes it’s made so far.
